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Get a free beer for a cycling ride

10/25/2018

Bologna, Italy
How to tempt people to leave their car at home getting points reward for each cycling ride.
https://www.bbc.co.uk/news/av/stories-45940844/the-city-that-gives-you-free-beer-for-cycling

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Massimo Monticelli, osteopath intrigued by manual therapies with passion for cycling, biomechanics and bike fitting.

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